FRACTIONAL MARKETING LEADERSHIP
Senior marketing leadership,
ready to pilot your growth.
Most founders waste 12–18 months and six figures on marketing that doesn't convert — because they don't understand channel benchmarks, have capacity to manage or coach junior team members, understand what great creative looks like, and the steps to build a demand engine that actually drives pipeline. It's not your job to know. It's mine.
Trusted by leaders at
About Taryn
A change agent who
thrives in the unknown.
Taryn Pacheco is a hands-on, analytically-driven growth marketer with 20+ years across Fortune 500 enterprise, billion-dollar eCommerce, performance marketing agencies, and high-growth B2B SaaS — a breadth of pattern recognition most marketers never develop. She's built demand engines from scratch, driven 38% YoY revenue growth, generated $2.4M in pipeline from 80 A/B experiments, and built marketing teams of 10+ who execute at the same high bar. In 2025, she founded Pilot Marketing Group to bring that senior-level execution to founders who need a hands-on growth leader without the cost of a full-time CMO.
Pipeline generated by executing 80 website personalization & A/B test experiments in just 7 months, plus $770K in closed revenue.
Hubilo · Head of Growth
Increase in organic traffic by designing a scalable SEO strategy that ranked a dozen keywords on page 1 in under 6 months.
Hubilo · Head of Growth
Revenue growth achieved by maturing a sales-first demand gen function into a brand-centric, automated, measurable engine (~$10–14M).
Exclusive Concepts · Sr. Director of Marketing
Lift in inbound marketing revenue by scaling organic channels and launching a partner program that also decreased time to close.
Exclusive Concepts · Sr. Director of Marketing
Lead growth achieved within the first quarter by building a demand generation engine from the ground up for a next-gen AI platform.
MavenAGI · Fractional Growth Lead
What I Do
Moving your
marketing
forward.
Hands-on execution that bridges the gap between strategy and growth.
Interim Head of Marketing
Hands-on leadership across all demand generation functions — paid media, organic social and search, AEO, email, creative, content, web, and ruthless budget management and prioritization. I've built marketing teams from 0 to 10+, hitting aggressive quarterly targets, and owning the full funnel from awareness to revenue. I am deeply analytical and all efforts are measured. I embed with your team and own outcomes — not just slides.
Growth Roadmap
Ideal for agencies or brands looking for expert guidance on the top levers to enable short-term growth — whether that's through sales ops, expanding your product or service offerings, or breaking into a new marketing channel. Most founders are distracted by recommendations and noise from their network that aren't grounded in practical experience. I know what actually moves the needle. The engagement starts with a performance and business audit where I unpack what's working (and what hasn't), then surface 2–3 focused workstreams for us to prioritize together.
Performance Audit
Using GA4, your CRM, ad platforms, SEMrush, and more, I surface the low-hanging fruit hiding in your data. You'll get a prioritized action plan targeting short-term wins: more leads, better cash flow, improved ROI — fast. I've run analyses that directly informed strategies driving millions in pipeline.
AEO & SEO
Ranking in LLMs is now more critical than ever — and the playbook is different from traditional SEO. I've built organic programs that delivered 48% YoY traffic growth and drove a dozen first-page rankings in under six months. Let's build a repeatable, scalable organic engine so you're not paying for every single lead.
Team Building & Hiring
I've grown marketing teams from zero — starting as the sole marketer and scaling to teams of 10+. I assess your company's current strengths and weaknesses from a demand perspective and then map talent to those key growth areas. I pride myself on building hiring rubrics and scorecards that include the soft skills and hard skills required when in start-up mode. I know how to quickly assess real, hands-on marketing capabilities and identify people who execute, not just talk. Especially valuable for founders without a deep marketing background who need to make the right hire the first time and build a team in the right order.
Case Studies
Real work.
Measurable impact.
Scaling an AI Platform
to Enterprise Market.
How we built the demand generation engine for a next-gen AI platform, resulting in a 4.8x lead growth within the first quarter.
Partnership Models
Flexible models built for
velocity.
Goal-First Engagements
We define the objective together — launch a campaign, complete a performance audit, build a hiring process, stand up an SEO strategy — and I deliver against a clear scope and timeline.
- Defined scope & timeline
- Clear deliverables
- Great for audits & launches
- Fast time-to-value
Embedded Marketing Partner
I become an extension of your team on a monthly basis — owning execution, guiding strategy, and adapting as your business grows.
- Consistent senior support
- Weekly collaboration
- Adapts to priorities
- Ideal for Interim Head
Take Command
Ready to chart your course for growth?
Let's talk about where your marketing is today and where you want it to go.
