Fractional Marketing Leadership

Senior marketing leadership, ready to pilot.

Most founders waste 12–18 months and six figures on marketing that doesn't convert — because they don't understand channel benchmarks, have capacity to manage or coach junior team members, understand what great creative looks like, and the steps to build a demand engine that actually drives pipeline. It's not your job to know. It's mine.

20+
Years Experience
$2.4M
Pipeline from 80 A/B Tests
38%
YoY Revenue Growth
48%
Organic Traffic Lift

Trusted by leaders at

VistaprintExclusive ConceptsHubiloBright Horizons

About Taryn

A change agent who
thrives in the unknown.

I'm a passionate customer advocate with 20+ years of digital, brand, and growth marketing experience. I've designed large, million-dollar integrated GTM campaigns in global organizations, orchestrated 80 website experiments in 7 months resulting in $2M in pipeline, executed rebrands and platform migrations, and built complete marketing functions from the ground up.

Whether serving enterprise, midmarket, or small businesses — products or solutions — I bring breadth of knowledge, creativity, and an extremely high personal bar for quality, speed, and measured impact. I thrive in ambiguity, rolling up my sleeves to listen to customers and analyze historical performance to design winning strategies.

I founded Pilot Marketing Group in April 2025 to bring exactly this kind of senior marketing muscle to the startups and agencies that need it most — without the cost or commitment of a full-time executive hire.

Demand GenerationPaid MediaSEO / AEOA/B TestingEmail MarketingBrand StrategyGTM StrategyRevOpsTeam BuildingBudget ManagementeCommerceB2B SaaS
$2.4M

Pipeline generated by executing 80 website personalization & A/B test experiments in just 7 months, plus $770K in closed revenue.

Hubilo · Head of Growth

48% YoY

Increase in organic traffic by designing a scalable SEO strategy that ranked a dozen keywords on page 1 in under 6 months.

Hubilo · Head of Growth

38% YoY

Revenue growth achieved by maturing a sales-first demand gen function into a brand-centric, automated, measurable engine (~$10–14M).

Exclusive Concepts · Sr. Director of Marketing

What I Do

Moving your marketing forward.

Hands-on execution that bridges the gap between strategy and growth.

01.

Interim Head of Marketing

Hands-on leadership across all demand generation functions — paid media, organic social and search, AEO, email, creative, content, web, and ruthless budget management and prioritization.

Demand GenPaid MediaBudget MgmtTeam LeadershipRevOpsSEO / AEOCROContentEmailSocialWeb
02.

Growth Roadmap

Ideal for agencies or brands looking for expert guidance on the top levers to enable short-term growth — whether that's through sales ops, expanding your product or service offerings, or breaking into a new marketing channel.

Business AuditGrowth StrategyChannel ExpansionSales OpsPrioritization
03.

Performance Audit

Using GA4, your CRM, ad platforms, SEMrush, and more, I surface the low-hanging fruit hiding in your data. You'll get a prioritized action plan targeting short-term wins: more leads, better cash flow, improved ROI — fast.

GA4HubSpot / SFDCSEMrushAd PlatformsPardot
04.

AEO & SEO

Ranking in LLMs is now more critical than ever — and the playbook is different from traditional SEO. I've built organic programs that delivered 48% YoY traffic growth and drove a dozen first-page rankings in under six months.

AEO StrategyTechnical SEOContent StrategySEMrush
05.

Team Building & Hiring

I've grown marketing teams from zero — starting as the sole marketer and scaling to teams of 10+. I assess your company's current strengths and weaknesses and then map talent to those key growth areas.

Role ScopingSkills AssessmentInterview DesignOrg Design

Expertise across the
modern stack.

I don't just use these tools; I build automated engines with them.

Analytics & Data

Google AnalyticsLooker StudioMicrosoft ClarityGA4

CMS & Web

WordPressWebflowFramerCRO

Demand Gen & ABM

6senseDemandbaseWarmlyRB2B

CRM & Automation

HubSpotSalesforceMarketoKlaviyo

SEO & Research

AhrefsSEMrushScreaming FrogTechnical SEO

Sales & Ops

ApolloClaySalesloftOutreach

Case Studies

Real work.
Measurable impact.

Featured: MavenAGI

Scaling an AI Platform
to Enterprise Market.

How we built the demand generation engine for a next-gen AI platform, resulting in a 4.8x lead growth within the first quarter.

View Full Story
4.8x
Lead Growth
Month over Month
120%+
Account Lift
ICP Engagement
95%
CPL Cut
Cost Efficiency
$770k
Revenue
Attributed Pipeline

Partnership Models

Flexible models built for velocity.

Inquire About Rates
Sprint / Fixed Project

Goal-First Engagements

We define the objective together — launch a campaign, complete a performance audit, build a hiring process, stand up an SEO strategy — and I deliver against a clear scope and timeline.

  • Defined scope & timeline
  • Clear deliverables
  • Great for audits & launches
  • Fast time-to-value
Ongoing Monthly Retainer

Embedded Marketing Partner

I become an extension of your team on a monthly basis — owning execution, guiding strategy, and adapting as your business grows.

  • Consistent senior support
  • Weekly collaboration
  • Adapts to priorities
  • Ideal for Interim Head

Endorsements

Trusted by the best in the business.

Selected LinkedIn Recommendations

Taryn is a highly motivated, creative, and passionate marketing leader with a tremendous knowledge of growth and digital marketing. She truly is someone you want leading your team.

JC
Jessica Connolly
Director of Events

When Taryn joined Hubilo as their head of growth, I was impressed by how she hit the ground running — improving upon strategy, UX recommendations, and ways to scale marketing.

WI
Wilian Iralzabal
Founder, Zabal Media

Taryn is a creative, passionate, and thoughtful marketer with an eye for the big picture. In all our planning sessions, she was always willing to think 10x bigger.

JB
Jamie Blomquist
Head of Lead Generation, Google

Proven Track Record · Proven Results

Take Command

Ready to chart your course for growth?

Let's talk about where your marketing is today and where you want it to go.